Back by popular demand

No rinsing required

A pearl-sized amount is all you need

Beloved by generations of British women

As used by salon professionals since the 1960's

Why Vitapointe?

  • No Rinse Required

    Apply and go. No washing out, no fuss. Vitapointe works quietly in your hair from the moment you apply it.

  • A Little Goes a Long Way

    One pearl-sized drop conditions from root to tip. A single 50ml tube lasts far longer than you'd expect.

  • Lightweight Hydration

    Soft, shiny hair. Never greasy, never sticky. The formula absorbs beautifully without weighing hair down.

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Sixty years of loyalty.
One product.

"For generations, Vitapointe was the secret in the bathroom cabinet - the product hairdressers reached for, and grandmothers passed down. When it disappeared from shelves, thousands searched for it. Now it's back."

Read the Full Story
  • 60+

    Years of Heritage

  • Salon

    Professional Formula

  • UK

    Made in Britain

What Our Customers Say

  • "

    Great leave in conditioner

    Brilliant stuff, have used it as a conditioner for years but it's hard to get at shops now. Over the moon I've got it now.

    Victoria Jenny

  • "

    Great moisturiser

    I am so happy I can buy this again. It is the only thing that settles my hair. You only need a small amount so it lasts a long time.

    Nanny

  • "

    Best ever

    This is the best hair finishing cream ever!!! I have been looking for it for over a year. I thought it was gone from the market. Puts life back into dry dull hair.

    Pearl

  • "

    Brilliant non greasy hair conditioner to use on dry hair

    I'm so glad to have found this again. I started using it 40 years ago and liked it then. Recently I was desperate to find a conditioner for my hair. There's a lot of gray now at the front and it looks like a hay stack even with the best leave in conditioners. Now with Vitapointe again I can tame it. I don't think the formula has changed thankfully and it tames my hair again, just as it used to.

    Mrs.

  • "

    OMG

    I am so so grateful to find this on Amazon (at not a silly price, as it used to cost under £3). This is the best ever finishing cream for my hair ~ I’ve used it since the 1950’s (it’s not the same now, as it was made by a different company at one point) and can’t live without it. It’s my ‘go to’ product once I have blow dried my hair, and my hair is still amazing at almost 80 years of age. My family laugh at me but I have spent a lot of money trying to find a replacement for this now discontinued product ...... to no avail. But this!!! It’s my saviour, thank you.

    Claire Bell

  • "

    A very good product.

    I have been using this product for seventy years! I was a redhead and my hair was always on the dry side and it still is. Vitapointe has always made my hair more relaxed. The main thing is not to use too much at a time.

    Patricia Tedds

  • "

    Leaves hair feeling great

    I have soft curly hair and I am nearly 70. My mum used this on my curls as a child and over the years I have used this when I could get it as most shops stopped seeing it. I have tried other, including very expensive conditioners and have never really been impressed. Having been ill recently my hair was in poor condition. To my relief when I looked on Amazon I could still get Vitapointe. It has gone up in price but you need such a small amount it lasts for a long time. It is by far the best leave in as it is not sticky or heavy and leaves my hair feeling nourished, shiny and healthy. Great reliable, tried and tested over many years product.

    Biddie